WBC puts a spotlight on Campbell County rancher and American National CattleWomen President

FOR IMMEDIATE RELEASE

May 3, 2018

Contact: Ann Wittmann, Executive Director of Wyoming Beef Council
  307-777-7396 |   Email Ann Wittmann

Geis Ranch Sign

Gwen and her husband Gerry are proud of being fourth-generation ranchers in Campbell County. The ranch, itself, has been in her husband’s family since the early 1920s. "Our land means something to us.”

WBC puts a spotlight on Campbell County rancher and American National CattleWomen President

CHEYENNE, WYO -  The Wyoming Beef Council has chosen Gwen Geis, a fourth-generation rancher in Campbell County, to feature in its marketing efforts to help tell the important role women play in agriculture.

Geis is currently serving as the president of the American National CattleWomen,  a 65-year-old national nonprofit with nearly 1,000 members.

“For me, CattleWomen opens up the opportunity to share my story with others,” Gwen explained, pointing out that ranchers need to talk more about their dedication to the animals and the land. 

“We're taking care of our animals, that's a part of who we are.  And it's not just the men; it's the women as well.”  

The Wyoming Beef Council has been featuring stories about ranching families in its marketing efforts since 2013. The featured stories resonate with millennials, the target audience for growing beef demand, and the stories are among the most frequently visited web pages on the Wyoming Beef Council's website, wybeef.com

"Women ranchers play an integral role in raising and caring for cattle," said Ann Wittmann, executive director of the Wyoming Beef Council. "They are balancing being a wife, mother, and hired hand and sometimes a full-time job off the ranch." 

The Geis Cattle & Sheep Ranch is one of Campbell County’s longtime family ranches, owned by brothers Gerry and Kevin Geis and their respective wives, Gwen and Bobbi.  Located 15 miles south of Gillette in northeast Wyoming, the ranch is about 30,000 leased and owned acres on rolling hills. The ranch runs approximately 350 cow/calf pairs of predominantly Angus and 2,000 head of sheep.

"It's never a dull day around here between the ranch, businesses and her volunteer work," Gwen said, laughing. Last week, she worked from daylight to after dark, regularly logging 12 to 20 hours a day.  “I don't look at it as a job. It's just our way of life.”

The Geis Family

Gwen has held jobs ranging from a school bus driver to operations supervisor in a local bank.  "I've had town jobs, but I always have returned to the ranch.  Being a rancher and part of the land is who I am." 


geis thank

Gwen and her sister-in-law Bobbi conduct ranch tours for a dozen kindergarten classes from Campbell County and sometimes for tourist groups.  The students and their parents come out and spend half-a-day and learn about the wide variety of animals on the ranch, specifically the cows, sheep, horses, and chickens.

Wyoming Beef Council

The mission of the Wyoming Beef Council is to increase beef demand domestically and internationally for the benefit of Wyoming farmers and ranchers. For more information on beef checkoff funded activities in Wyoming, visit www.wybeef.com.