Japanese media tour Wyoming ranches to learn about beef

FOR IMMEDIATE RELEASE

June 6, 2017

Contact: Ann Wittmann, Executive Director of Wyoming Beef Council
  307-777-7396 |   Email Ann Wittmann


Sam Petsch prepares steaks on the grill for the Japanese magazine editors.

Japanese media tour Wyoming ranches to learn about beef

CHEYENNE, WYO -  The Wyoming Beef Council partnered with the U.S. Meat Export Federation (USMEF) to bring Japanese magazine editors to tour the King Ranch near Cheyenne and the Y6 Ranch near Meriden. 

On June 4, the Japanese guests helped move cattle at the 112-year-old King Ranch, learned how ranchers care for the cattle and land with emphasis on how today's ranchers maintain age-old traditions while contributing to research and embrace progress to improve ranching and agriculture production.  At the King Ranch, the Eisele family treated the visitors to beef brisket grown and prepared on the ranch and topped off the experience with homemade and homegrown rhubarb pies. The next visitors drove north to tour the Petsch family's Y6 feed yard and farm ground.  Twelve-year-old Sam Petsch was an integral part of the tour from start to finish. Most notably, he prepared perfectly seared rib eye steaks for all guests using Grandpa Irv's secret marinade recipe.

"Japan is a key market for American beef producers," said Ann Wittmann, executive director of the Wyoming Beef Council. "Partnering with USMEF allows us to maximize Wyoming beef checkoff dollars and reach global markets that we could penetrate on our own." 

Japan imported more than 425 million pounds of U.S. beef, valued at $1.12 billion, during the first ten months of 2016 alone! That represented an 11 percent increase in value and a 20 percent increase in the volume of U.S. beef that we sent to Japan during the same period in 2015.  

Wittmann is very grateful to the ranches that have opened up their homes to these tours. 

"The Japanese media are fascinated by our cowboy culture and want to both see how ranchers live and care for cattle," she said. "Part of that culture is how we cook and serve beef to our families, so we like to demonstrate a variety of ways to show how easy beef is to prepare." 

In 2015, Japanese media coverage of a similar tour held at the Farthing Ranch reached over a million consumers in Japan. For this year's tour, the Japanese media outlets included representatives from Domani magazine, Shokuraku magazine, buono magazine and Be&Po.  

Japanese magazine editors tour the Y6 feedlot. 

The Japanese media team gets a photo at the Y6 Ranch/


Trying a piece of steak cooked by 12-year-old Sam Petsch


A Japanese photographer takes photos of Mark and Trudy Eisele next to the King Ranch sign.

In 2015, Japanese media coverage of a similar tour held at the Farthing Ranch reached over a million consumers in Japan. For this year's tour, the Japanese media outlets included representatives from Domani magazine, Shokuraku magazine, buono magazine and Be&Po.  

The Japanese team stops for a photo at the King Ranch.


Wyoming Beef Council

The mission of the Wyoming Beef Council is to increase beef demand domestically and internationally for the benefit of Wyoming farmers and ranchers. For more information on beef checkoff funded activities in Wyoming, visit www.wybeef.com.