Wyoming ranch featured on Japanese women's digital magazine

FOR IMMEDIATE RELEASE

April 19, 2017

Contact: Ann Wittmann, Executive Director of Wyoming Beef Council
  307-777-7396 |   Email Ann Wittmann

lerwick story on japanese website

The online Japanese magazine Women Excite (WE) focuses on parenting, food and beauty. WE interviewed Diane Lerwick about how the family safely raised cattle, as well as details about her life on the ranch and raising five children, ages 6-12.

Wyoming ranch featured on Japanese women's digital magazine

CHEYENNE, WYO - A Japanese women's digital magazine has featured the Lerwick family's farm and ranch near Albin as a part of the Wyoming Beef Council's partnership with the U.S. Meat Export Federation (USMEF). 

The online Japanese magazine Women Excite (WE) focuses on parenting, food and beauty. WE interviewed Diane Lerwick about how the family safely raised cattle, as well as details about her life on the ranch and raising five children, ages 6-12. The article written in Japanese can be found at https://goo.gl/OTW9bL

"Featuring the Lerwick family is part of a larger collaborative effort between the Wyoming Beef Council and U.S. Meat Export Federation to reach consumers who shop at mid-sized regional marking chains outside of the the greater Tokyo metropolitan area," said Ann Wittmann, executive director of the Wyoming Beef Council.  

"Traditionally dominated by domestic product and imported Australian beef, these chains have gained better access to U.S. beef in recent years with the relaxing of Japan’s prior restrictions on U.S. beef and recent increase U.S. beef production," Wittmann said. "Putting a face on the beef being sold is an important element of marketing in Japan." 

Recognizing the importance of exports to the beef industry, the Wyoming Beef Council has invested checkoff dollars in USMEF programs since the organization's inception. Beef and beef variety meats exported to Japan account for $1.51 billion added to the U.S. economy in 2016. CattleFax estimates that the export of beef and beef variety meats added $294 per head to the value of a fed steer in 2016.  

The Lerwicks said they are happy to reach out to their friends and customers in Japan in this way.  "Our family is thankful for their interest in our beef, our families, and our processes," said Diane. "It is our hope that by telling our story we can continually improve the enjoyment of our product and consumer confidence in it." 

The Wyoming Beef Council has also featured the Lerwick family on its website and in social media marketing efforts. The featured stories about Wyoming ranching families resonate with millennials, the target audience for growing beef demand, and the stories are among the most frequently visited web pages on the Wyoming Beef Council's website, wybeef.com. 

Michael and Diane Lerwick’s five children are the fifth generation to call their corner of Wyoming agriculture “home.”  Their young family, along with Michael’s parents, Jim and Linda Lerwick, work hard raising cattle, crops, and kids, near the small town of Albin in southeast Wyoming. 

The history of the Lerwick farming families began with two Norwegian immigrants, August Lerwick and Hattie Olsen who took advantage of the Homestead Act and homesteaded three miles west of Albin in 1908. Today, Michael manages the farming end of things, and Diane oversees their cattle program.  Michael’s dad, Jim, is always available for advice and consultations. 

The family raises wheat, corn, pinto beans, grazing cover crops, and gets three cuttings of premium hay each year.  Their cattle program combines premium genetics from select herds across Montana, the Dakotas, Nebraska, and Wyoming.  They market replacement heifers through Maternal Replacement Solutions, a partnership they spearheaded to fulfill a demand for consistent quality cowherds.  With land they own, rent, and lease for grazing, Lerwick Farms manages approximately 14,000 acres.

While juggling the many daily demands of farming and ranching, keeping up with their active children- Stuart (12), Justin (10), Hattie (8), and twins Kenneth and Anna (6), Michael and Diane still try to find time for their community.  Diane often volunteers at their local school, and Michael sits on the board of their local energy coop, High West Energy. 

“As agriculturalists, we need to tell our story,” says Michael.  “With today’s modern agriculture, one United States farmer or rancher produces enough food to feed 155 people.  We need to make sure our consumers know we produce a safe, healthy product; one we are feeding to our own families. That should tell you how confident we are in the quality and safety of our product.”

PRIME RIB RECIPE IN JAPANESE


LERWICK'S FAVORITE PRIME RIB

Diane Lerwick also shared her prime rib recipe in the article published in the online Japanese magazine Women Excite (WE).

  1. Rub a roast pan with vegetable oil and preheat oven to 375 degrees. 
  2. Slather a boneless 12 lb. Prime Rib Roast with Worchestershire Sauce, and sprinkle generously with your favorite steak seasoning. 
  3. Place in roast pan and roast for an hour and a half. 
  4. Turn oven off, but DO NOT open. 
  5. Turn oven to 350 degrees 45 minutes before you plan to eat, then pull meat out with 10 minutes to spare. 
  6. Let rest on counter for 5 minutes, slice and serve immediately. (Our family prefers our beef medium rare.)

Wyoming Beef Council

The mission of the Wyoming Beef Council is to increase beef demand domestically and internationally for the benefit of Wyoming farmers and ranchers. For more information on beef checkoff funded activities in Wyoming, visit www.wybeef.com.