Smart app partnership offers rebates for beef purchases

FOR IMMEDIATE RELEASE

Feb. 14, 2017

Contact: Ann Wittmann, Executive Director of Wyoming Beef Council
  307-777-7396 |   Email Ann Wittmann

Smart app partnership offers rebates for beef purchases

CHEYENNE, WYO - The national beef checkoff has partnered with Ibotta, a smartphone app, to offer any-brand, any-store rebates on a variety of beef products, including fresh ground beef, steaks, and roasts.  

Ibotta is a smartphone app that offers rebates on groceries and other items, with a highly engaged millennial user base and more than 19 million subscribers.  Consumers who download the Ibotta app can browse the “Grocery” category for rebates on fresh beef products, unlock the rebates and, after reviewing educational information about beef, buy the items at any grocery store nationwide to get cash back through Ibotta. Beef only pays for verified sales. 

"The Ibotta partnership provides a unique opportunity to help cost-conscious shoppers take advantage of lower beef prices at the meat case, driving up beef sales," said Ann Wittmann, executive director of the Wyoming Beef Council. 

So far the national campaign has been successful, driving nationwide sales of fresh beef at retail and moving more than 270,000 units of fresh ground beef in less than two weeks. The Federation of State Beef Councils of the National Cattlemen's Beef Association, a contractor of the Beef Checkoff, funded an extension of the program to help consumers take advantage of already low beef prices. Initial results from the first few weeks of the campaign have been impressive. 

As of Jan. 27, more than 1 million users unlocked ground beef rebates which provided education on beef's nutritional value and recipe inspirations. Redemption rates for the Beef Checkoff campaign have been 35 percent, far surpassing the Ibotta average of 22 percent, demonstrating strong consumer demand for beef. 

Wyoming Beef Council

The mission of the Wyoming Beef Council is to increase beef demand domestically and internationally for the benefit of Wyoming farmers and ranchers. For more information on beef checkoff funded activities in Wyoming, visit www.wybeef.com.