Who we are
The Wyoming Beef Council (WBC) was established in 1971 to serve as the promotion, research and education arm of the Wyoming beef industry. The Council is comprised of five members, who are appointed by Wyoming’s Governor. The members set priorities for the WBC, determine funding allowances and evaluate programs. They represent all segments of beef production within Wyoming including range cattle, dairy cattle and feedlots.
WBC programs are funded by the $1-per-head beef checkoff collected on all Wyoming cattle when they are sold. We strive to keep producers informed about where checkoff dollars are being spent. If you cannot find what you are looking for here, please contact us.
How are your Checkoff dollars spent?
The Wyoming Beef Council is accountable to all who pay the beef checkoff. Below below are some links to show where dollars are being spent. Please check our Publications page for older documents.
As part of the 1985 Farm Bill, a national Beef Checkoff Program was established, which assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board (CBB), which oversees the national checkoff program. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef. The CBB’s 104 members are appointed by and held accountable to the Secretary of Agriculture. CBB members represent all segments of the beef industry including beef, veal and dairy producers, and importers.
The Wyoming Beef Council is also affiliated with the Federation of State Beef Councils, or the “Federation Division” of the National Cattlemen’s Beef Association, headquartered in Denver, Colorado. Beef promotion, information and research programs are coordinated between the 44 state beef councils, the Cattlemen’s Beef Board, and the National Cattlemen’s Beef Association and other beef checkoff contractors.
Beef promotion efforts include the popular "Beef. It’s What’s for Dinner.®" Advertising campaign. New marketing efforts are focusing on promotion of value-added, fully cooked beef products designed to meet today’s consumers’ needs of quick, convenient meals. Other examples of current Beef Council programs include nutrition education for health professionals, consumer educators and the public; foreign market development for beef and partnerships with retailers and food service operators to keep beef 'center of the plate.'
The Wyoming Beef Council is one of 44 Qualified State Beef Councils that make up the Federation of State Beef Councils. Fifty cents of every checkoff dollar collected is sent to the Cattlemen’s Beef Board which oversees checkoff programs. The remaining 50 cents is used at the discretion of the members of the Wyoming Beef Council for state, national or international programs. The priorities, investments and goals of the Wyoming Beef Council are detailed in the Wyoming Beef Council Marketing Plan.